![]() ![]() What might seem like innocent narrative tension can mean the rallying of one tribe against another. ![]() In “The Story Paradox,” he explains that stories filter what we should hear into what we want to hear. The universal story hard-wired into our brains is, says Gottschall, one in which everything gets worse until it gets better. And everyone is the same kind of storyteller, Jesus and Socrates and all the rest. In other words: We don’t tell stories, they tell us. Gottschall, a research fellow at Washington & Jefferson College, tells us that “for as long as there have been humans, we’ve been telling the same old stories, in the same old way, for the same old reasons.” We live in “unconscious obedience to the universal grammar” of stories. He concludes from this that no one has ever undertaken his subject, the “science” of how stories work. He sets a memorable scene of a morning spent in the lounge of a college psychology department flipping through the indexes of textbooks. It is a “considerable bother,” says Jonathan Gottschall, to write a book he lightens the task by writing about himself and excusing himself from extensive research. An opportunity which cannot be missed.THE STORY PARADOX How Our Love of Storytelling Builds Societies and Tears Them Down By Jonathan Gottschall “This Label is a strong message to them: solutions exist and represent the biggest market opportunity of our century. “Each time I speak of protecting the Environment to heads of state or government officials, they tell me that it is too expensive. Virtu is an evacuated tube PVT (Photovoltaic Thermal hybrid) collector offering a high-energy density solution for the built environment, ideally suited to commercial flat roofs.īertrand Piccard, founder of the Solar Impulse Foundation, added: “If an airplane has succeeded to fly day and night without fuel, then we can power our world on clean energy. The Label is designed to highlight existing Solutions that are clean, profitable and have a positive impact on the quality of life. The Foundation works closely with the World Alliance to assess the solutions that can gain the recognition of the Solar Impulse Efficient Solution Label, linked to the United Nations Sustainability Goals. We will continue our endeavour to scale Virtu, in order to provide businesses and communities around the world with clean, affordable and resilient energy.” “Naked Energy is honoured and privileged to be recognised in this way. “That dream for Naked Energy has just taken a big step towards being fulfilled. NAKED Energy, a collaborative enterprise of scientists, engineers, designers and entrepreneurs, has announced their invention has achieved Solar Impulse Foundation’s ‘Efficient Solutions Label’.įollowing a rigorous independent selection process, Virtu, the company’s solar solution that combines solar thermal and photovoltaic to provide heat and power, has been acknowledged as ‘an innovative technology that could help save the world.’Īfter the first solar flight around the world in 2016, Bertrand Piccard and the Solar Impulse Foundation launched the second phase of selecting #1000solutions that can protect the environment in a profitable way, and bringing them to decision makers to help them adopt more ambitious environmental targets and energy policies.Ĭhristophe Williams, co-founder and CEO of Naked Energy, commented on the news on social media: “When you start a company, you always dream (pray) that one day it will be successful and go on to achieve something meaningful. ![]()
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